CLIENT: Orca Publications

DATE: 2010–Present

BRIEF: Carve magazine decided to release a range of T-Shirts and hoodies to sell alongside the magazine and as promotion for the publication. I was asked to design the logo for this new brand, and to produce designs for the range of T-Shirts and hoodies.

RESPONSE: I took a modern approach towards the logo design creating a simple effective identity made up of abstract letter forms. I took a simple, straight forward approach to the T-shirt art work drawing on grungy textures and iconic imagery, to appeal to the broad age range that Carve Magazine attracts.

URL: www.carvemag.com