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Y&I
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CLIENT: Y&i
DATE: 2010–Present
BRIEF: Ongoing branding and development for an online web blog/zine documenting the lives of today's youth. The blog features contributions from photographers world-wide.
RESPONSE: The brand has a cool, minimal look, with a simple colour palette. I have used bold, often humorous, statements in conjunction with the imagery to add effect. These statements are often intentionally abstract, with multiple possible meanings, so every viewer will gain their own experience and take something different away with them.
